1st Gear: How A Weak Currency Is Going To Help You And Mazda
Mazda is in a strange place. No longer tethered to Ford and with no looming connection to another automaker, Japan's fifth largest car company doesn't have a huge bank of cash behind them (they had to sell a bunch of shares to get the cash they do have). They need to be careful.
Yet, they have a huge inherent advantage because they're an export focused company and Japan's move to dramatically weaken the Yen means they're making a huge profit any time they sell somewhere with a stronger currency (i.e. the U.S.). Bloomberg breaks it down nicely.
What does foreign currency manipulation have to do with you? Simple. If you love driver-focused, bold designs then you should be supporting Mazda anyways. They're more interesting in driving pleasure than any other large automaker. The Mazda3, Mazda6, and Mazda CX-5 all get the Jalopnik seal of approval.
Even if you didn't care about all that, Mazda can make the same profit on a vehicle with a lower price than it offered previously. This means volume is suddenly more important to Mazda which means one could reasonably expect incentives to go up. I.e., go buy a Mazda while the buying is good.
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